Profile: John Spiegel

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By Ray Glier In 1966, using the Emory business school library, John Spiegel (Emory, 1965) made an impressive debut as a banking craftsman. It was a weekend and Spiegel was in the reference section looking for dirt, but not the dirt that soils a reputation. He was looking for the dirt that is loamy, rich, dark and found just underneath … Read More

Ghostwriting Work: Baseballism

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[Raw copy by Ray Glier – for Aprio] This is a message for entrepreneurs: Your cleverness is worth something. That time you spend tinkering with slogans for your business, or actually applying slogans to your business, could be worth tax credits. Baseballism, a company headquartered in Portland, Oregon, is built on catch phrases around the national pastime. The original slogans … Read More