I can write sophisticated profiles, case studies, articles, and newsletters about your company. I am a media entrepreneur whose writing will compel customers to trust you and then do business with you. I have been doing this 40 years.

There is nothing like experience.

The wise guys in the newspaper building called the Sports Department the Toy Department. That’s because they didn’t understand the culture of Sports and how real it is in life.

Just to make them happy, I am now a General Assignment guy. Business, law, economy, health, psychology. I am writing for companies and university magazines.

My big thing these days is writing about entrepreneurs. What do they do well that can be passed on?

I will still work in the Toy Department. I followed Tiger Woods in his first win in five years and was caught in the stampede on 18. I’m still writing college football and baseball.

This blog, General Assignment, will have a little bit of everything.

Effective and compelling portraits that tell your success story.

In-depth focus on a single person, group, event, or community.

From an expert in telling sports stories for those who work in and around the field.

Rich content that compels a call to action.

Persuasive, in-depth work on a specific topic to create problem-solving guides.

Published author who can help you write (or ghostwrite) your bestseller.